concorde

Pepsi Cola, one of the largest soft drink company do a large scale re-branding  since Pepsi’s shares in the soft drink market shows a significant decline. This massive Re-branding project spend about U.S. $ 500 million. After re-branding process conducted approximately two years, Pepsi began looking for a spectacular way of advertising their products. Pepsi decided to put the company image on the fuselage. Pepsi requested proposals from two major airlines that are Concorde operators, They are British Airways and Air France. and finally Pepsi conferred the contract to Air France.
Because Pepsi’s new identity is based on the color blue, must be painted the same plane. Therefore, the Air France have to consult with Aerospatiale which is the factory of the Concorde. Air France received approval to paint the fuselage in blue. but for the wing should not be painted because of the fuel’s temperature reason.
Big thanks to my buddy at IVAO Indonesia, Mr. Nanda Arfianda who gave this Air France Pepsi Livery to StevenAirspace.com. Not only the Air France Pepsi livery, you will get two more liveries if you download this Concorde texture pack. There are British Airways and Singapore Airline’s livery. Please feel free to get this texture on download page.